Overview

JOB SUMMARY:

The Digital Marketing Specialist position plays a lead role in executing online and digital strategies related to various digital channels. Candidate must have knowledge and experience in SEM, SEO, PPC, Google Adwords and managing online ads. Responsibilities for this role include implementing strategies to enhance online campaigns (optimizing current online ads and implementing new, optimized online ad campaigns) creating weekly reports, while working hand in hand with the marketing team for on-going projects. Having experience with paid online ads and having knowledge of basic SEO is critical for this position. The responsibilities and requirements listed below entail the knowledge, skill, and ability required for this role.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develop, manage, and maintain SEM/PPC Search Engine Marketing campaigns
Improving on bottom line ROI and KPIs
Experience with Google AdWords and other pay-per-click platforms
Build Facebook ad campaigns and online ads
Assist with the implementation, optimization, and tracking of our SEM programs, following up the measurement and reporting of campaigns from start to finish
Develop SEO strategies by identifying and incorporating keyword opportunities
Improve areas of SEO: site improvement, content building, and link building
Creates reports and tracking trends with the online sector
Identify and select the best alternative paid social channel or medium for an advertising campaign based on an in-depth market analysis, including audience demographics, media usage, ratings, etc.
Create campaign reports to display performance metrics
Establishing, optimizing and troubleshooting pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations
Research quality keywords and create large keyword lists
Look for innovative strategies, process improvements, and technologies within digital design
Identify opportunities for A/B tests across channels and segments
Stay up-to-date with digital marketing and industry trends and developments
Assist the team with day-to-day marketing responsibilities

How To Apply

SKILLS AND QUALIFICATIONS

Minimum 3 years in Digital Marketing
Prior experience with SEM, PPC and analytics tools
Knowledge/experience in Google Analytics, Search Engine Optimization (SEO), local search strategy and SEM/PPC (Google Adwords and Bing Ads)
Strong writing ability for online advertisements
Manages multiple projects under tight deadlines
Experience with website analysis using a variety of analytic tools including Google Analytics as well as internal reporting tools.
Extensive A/B testing experience on various platforms.
Experience using SEMrush, HubSpot, or ad monitoring platform is a plus.
Positive, adaptive team player attitude a must.
Excellent written and verbal skills required.
Passion for new emerging digital marketing trends and techniques
Ability to work under pressure in a fast-paced and deadline-driven environment
Organized and detail oriented in both managing tasks and budget tracking
Self-motivated, committed, tenacious and goal-oriented
Team player with a positive, professional and enthusiastic attitude
Please apply by emailing us your resume and cover letter at careers@impressionsvanity.com